• Jump Starting Growth Via The Customer Journey

    Building a customer-centric organization is challenging.  In today’s highly competitive markets, customer experience is often the differentiating factor in making the sale or between keeping and losing the customer when problems arise.  Customers decide whether or not a experience has been positive or negative based on how the experience makes them feel.  While businesses understand the need to deliver in the area of product value, many fail to understand and struggle to meet the emotional expectations that are at the core of customer interactions.  Emotions Often Shape The Customer Journey Sapphire Brand Builders Can Help Your Company: Map your customers’…

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